Writing Background

To make human connections

• Utilizing 20+ years of community building professional experience and understanding people through an anthropology and empathetic lens.

• Forecasting trends and capturing the latest industry headlines and media.

• Increasing audience engagement with SEO, A/B testing, CTA data, and content optimization.

To break down barriers

• Keeping it simple. Using everyday language to inform and build understanding.

• Managing content, process, and systems for better user experiences.

To invoke feeling

• In the world of ai, writing to catch feels is underrated.

• Developing content and topics that people actually care about and want to read.

• For businesses and orgs, the goal is to connect people to the Mission, Vision, and Values

• Conceptualizing and implementing brand strategy in all aspects of content.

• Being hyper cognizant of tone, audience, and tailoring it to omnichannel platforms.