IN

the

Works

Life & Work Musings

by Leah Bui

Leah Bui is a former student of anthropology, writer, and editor. She notes everyday things and writes for those seeking to make human connections, to breakdown barriers, and to invoke feeling.

My work strives to…

Make Human Connections

  • Through my 20+ years of community building and my Anthropology degree.

  • Forecasting trends and capturing the latest headlines as related to your industry.

  • Increasing audience engagement with SEO, A/B testing, CTA data, and content optimization.

Breakdown barriers

  • Keep it simple. Use everyday language to inform and build understanding

  • For HR/internal communications- this means managing content and process and systems for better employee experiences.

Invoke feeling

  • In the world of ai, writing human to catch feels is under-rated.

  • Always run it back it to the Mission, Vision, and Values

  • Write for content and topics that people care about and actually want to read.

  • Conceptualizing and implementing brand strategy in all content.

    • Being hyper cognizant of tone, audience, and omnichannel platforms or the purpose of different means of communication.